ABOUT ME

Some stories begin with “Once upon a time,” others with “In a faraway land.” Mine begins with loud music, band posters on the walls, and an insatiable curiosity about what happens behind the scenes.

I first started designing visual identities for friends’ bands, turning sound into image and emotion into art. Soon after, I dove headfirst into the music world, releasing more than 100 records through my own label over the course of a decade. Eventually, audiovisual production came into play, expanding my perspective on how stories can be told. I learned that great production is the perfect balance between art and logistics.

With a solid grasp of both the creative and commercial sides of the industry, I know how to merge art and strategy to bring impactful projects to life. I’m always ready for the next challenge—and excited about the opportunities ahead.

EXPERIENCE

International Relocation & Professional Development (Milan, Italy) 2025 – Present

  • Market Integration: Relocated to Milan to engage with the European music and design markets, focusing on creative operations and international collaboration.

  • Language & Culture: Advanced study of the Italian language (Intermediate B1.2) and professional coffee certification, aligning with high-standard hospitality and meticulous operational workflows.


Freelancer – Audiovisual Producer
Creative Coordination & Production • 2022 – 2025

  • Creative Workflow: Coordinated the delivery of high-level creative assets between production and post-production teams in deadline-oriented environments.

  • Project Tracking: Maintained meticulous project documentation and status reports using Slack and Google Workspace to ensure on-time delivery of cinematic content.

  • Major Projects: Supported Netflix and Amazon Prime Video productions, including Criminal Code (S2), Good Morning, Verônica, and Harsh Couture.

Hearts Bleed Blue – Record Label & E-Commerce
Founder & Creative Operations Manager • 2010 – 2022

  • Creative Assets & Design: Executed and adapted visual assets for album campaigns, including retail one-sheets, social media graphics, tour banners, and merch mockups (LP/CD/Cassette).

  • Release Management: Led the creative and marketing strategy for a roster of artists, overseeing the full lifecycle of 100+ releases.

  • Web & D2C: Designed and maintained artist and label websites using Squarespace, managing D2C storefronts, product photography, and digital banners.

  • File Ecosystem: Managed complex Dropbox and Google Drive ecosystems to ensure all internal and external teams had access to correct brand kits and final master assets.

  • Digital Branding: Acted as the primary bridge between artists and designers to develop branding, content, and launch strategies.

  • Email Marketing: Managed newsletter campaigns via Mailchimp, utilizing HTML/CSS for custom templates and automated release flows.

  • Artist Roster: Worked with international and national acts including: Circa Survive, La Dispute, Pianos Become the Teeth, The Story So Far, Turnover, TWIABP, Dead Fish, and CPM 22.

Career Break — International Experience (Buenos Aires, Argentina) 2007 – 2010

  • Cultural Immersion: Relocated to Argentina to gain international work experience and cross-cultural communication skills.

  • Customer Operations (OLX): Provided direct support to users across Brazil and Portugal, developing a strong foundation in digital platform troubleshooting and user feedback documentation.

  • Language Fluency: Achieved professional proficiency in Spanish while working in a multicultural, fast-paced environment.

Design Agencies — Creative ProductionGraphic Designer • 2004 – 2007

  • Adobe Suite Execution: Focused on Photoshop, Illustrator, and InDesign to create print and digital materials for diverse advertising campaigns.

  • Technical Specs: Prepared and flight-checked files for large-scale print runs and digital retail platforms, ensuring 100% accuracy in specs and color profiles.

  • Agencies:J3P Propaganda, TEMPO Design, and Invent Propaganda.

EDUCATION

Film Industry Management, FAAP - Postgraduate - 2024/2025
Design and Advertising, Panamericana - Specialization - 2004/2006
Social Communication, PUC - Bachelor - 2002/2006

LANGUAGES

Portuguese - Native
English- Fluent
Spanish- Intermediate
Italian- Elementary

TECHNICAL SKILLS

Design & Video: Adobe Photoshop, Illustrator, InDesign, Premiere Pro, After Effects.

Workflow & Collaboration: Dropbox Ecosystem, Slack, Google Workspace, Project Trackers.

Digital & Web: Squarespace, HTML/CSS, Mailchimp, SEO & Metadata, CMS Management.

Music Ecosystem: Spotify for Artists, Apple Music for Artists, Bandcamp, YouTube Studio, Musixmatch.